Digital Advertising Resources & Thought Leadership - Basis Technologies

Resource Center

2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
Read More
Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
Read More

Latest Resources

Vertical Viewpoint: Conquering Challenges as a Cannabis Brand

Nearly every business was hit hard during the pandemic, and for cannabis brands, this was no exception. How have the most successful of cannabis businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?

Read More
Vertical Viewpoint: Conquering Challenges as a Finance Brand

Nearly every business was hit hard during the pandemic, and for finance brands, this was no exception. How have the most successful of finance businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?

Read More
Vertical Viewpoint: Conquering Challenges as a Healthcare Brand

Nearly every business was hit hard during the pandemic, and for healthcare brands, this was no exception. How have the most successful of healthcare businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?

Read More
Vertical Viewpoint: Conquering Challenges as a Retail Brand

Nearly every business was hit hard during the pandemic, and for retail brands, this was no exception. How have the most successful of retail businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?

Read More
Roundtable: How Can Employers Better Support Women at Work?

We asked four successful women about the ways they’ve experienced support in their careers, and what workplaces can be doing better.

Read More
3 Questions About the Future of Identity (with Alex Cone)

The topic at the forefront of marketers' minds these days is identity. How will our industry function in a post-cookie ...

Read More
Digital Strategies for Nonprofit Marketers

It doesn’t take much more than opening your mailbox to recognize that, traditionally, much of a nonprofit’s marketing spend goes toward snail mail donor appeals. But there are major opportunities for nonprofits in the digital space, too. Take a look at some of the key elements of successful nonprofit digital strategies.

Read More
Digital Strategies for Outdoor Industry Marketers

With the COVID-19 pandemic putting strain on our collective mental health, it’s no surprise that outdoor recreation has become quite ...

Read More
Travel Company Scales Video Advertising Success with Basis Technologies

A travel company tapped into Basis Technologies’ enterprise-grade algorithmic optimization capabilities to extend campaign reach. Learn more.

Read More
1 63 64 65 66 67 220
chevron-down