Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

#CentronShorts: The Stories Behind the Shots

We're back with the latest chapter of our #CentronShorts series. Throughout this series, we are striving to bring you a brand ...

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Social Ads at Scale: Centro Gobbles up GraphScience

Centro, a company offering enterprise-class software for digital advertising, has acquired GraphScience. GraphScience’s software, now available through Centro, “helps marketers ...

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Should You be Happy at Work?

Why should you be happy at work? Organizations around the world are heavily investing in employee engagement, health and wellness, ...

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Publisher Partner of the Month: Pioneer News Group

We are excited to spotlight the Pioneer News Group as our August partner of the month! In just six short ...

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Publisher News: Industry Insights

The Value of Non-Working Media Dollars Marketers have traditionally categorized media spend into working and non-working dollars. Working dollars pay ...

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Hot Jobs in Tech

A new week calls for a new set of some of the hottest jobs in adtech! Since Centro started, we’ve ...

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Working at Centro: A day in the life

Our culture month celebration is hitting full steam! The greatest proponents of our culture are the Centrons, so what better ...

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Programmatic Zeitgeist: More Ads Coming to Your Instagram Feed

Business Insider reports that Instagram, the widely popular photo-sharing app owned by Facebook, has turned on its advertising API, allowing ...

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#CentroLife: To be a Centern

For some, being an intern meant that one was destined for most mundane tasks:  coffee runs, endlessly making copies, and ...

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