Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

The Art of Selling to Holding Companies

Beau Davis shares insights into the challenges sellers face in today’s advertising ecosystem, as well as strategies for overcoming them.

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Our Readers’ Favorite Articles From 2024

Revisit the stories that shaped this past year—and will continue to impact the industry in the year ahead.

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2025 Advertising Trends: What Agencies Need to Know

Discover the key advertising trends and opportunities that will impact agencies in 2025.

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Expert Roundtable: The Trends That Will Shape Advertising in 2025

Four advertising veterans share their insights and predictions on the trends set to shape the industry in 2025.

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Executive Summary | Reality Check: The 2025 Advertising Trends Report

An overview of the central themes and key takeaways from Basis' 2025 Advertising Trends Report.

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Reality Check: The 2025 Advertising Trends Report

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.

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Connected TV Advertising: Your Guide to This Must-See Opportunity

Does your digital video strategy reach audiences where they view video? Learn the ins and outs of connected TV advertising with this guide.

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The Audio Advertising Guide: A Channel That Can’t Be Beat

Audio is everywhere—and the opportunities are seemingly endless. Read this guide to learn more about world of audio advertising and see why digital audio should be a larger part of your media conversation.

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Dealing With Signal Loss

Host Noor Naseer and guest Vince Voiro explore all things identity resolution, covering what data is needed to enable it and more.

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