Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Cookieless Advertising for Education Marketers

Education marketing expert Sydney Warden shares how advertisers at colleges and universities can adapt to signal loss.

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Cookieless Advertising for CPG Marketers

CPG marketing expert Vanessa Allen shares how CPG advertisers can adapt to signal loss and the cookieless future.

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Cookieless Advertising for Cannabis Marketers

Cannabis marketing expert Jane Frye shares how cannabis advertisers can adapt to signal loss and the cookieless future.

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Cookieless Advertising for B2B Marketers

B2B marketing expert Natalie Lowe shares how B2B advertisers can adapt to signal loss and the cookieless future.

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Cookieless Advertising for Automotive Advertisers

Automotive marketing expert Jim Zabel shares how automotive advertisers can adapt to signal loss and the cookieless future.

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3 Digital Marketing Predictions for 2025

See how overcoming fragmentation, unlocking transparency, and controlling data can be the keys to marketing success in 2025.

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2025 Programmatic Advertising Trends to Know

To help digital advertisers maximize their programmatic campaigns, we dig into key trends that will shape the landscape in 2025.

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Everything We Published on AI This Year

From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.

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2024 in Review: 7 Essential Resources for Agency Leaders

This list of resources highlights lessons from 2024’s defining shifts to help agency leaders set the stage for a successful 2025.

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