Our media experts give advice to marketing and ad pros: what to stop doing, what to start doing, and how to make innovative change this year.
Our media experts give advice to marketing and ad pros: what to stop doing, what to start doing, and how to make innovative change this year.
See how advertisers are navigating third-party cookie deprecation, signal loss, and data privacy in this comprehensive report.
In today's near-constant state of distraction and multitasking, digital advertisers must focus on capturing attention. Learn more here.
Basis has been named Ad Age's #1 Best Places to Work in its 2024 rankings, leading all companies with over 200 employees.
Google’s cookie phaseout, TikTok measurement updates, Meta’s election plans and more lead this month’s search and social news of note.
Learn more about the needs of pharmaceutical customers, plus how to market to them with relevance in this competitive industry.
Explore what a target ROAS strategy is, different target ROAS scenarios, and how to fine-tune your target ROAS to maximize returns.
To help digital advertisers stay ahead of the curve, we dig into key trends that will shape the programmatic landscape in 2024.
With 2024 fast approaching, we’re taking a look back at some of our favorite blog posts from the year that was.