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May 24 2023

Who the Digital Advertising Channels Would Be at a Holiday Cookout

What kind of person would each digital advertising channel be at a cookout? We've done the research, and are here to share our findings.
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Mobile Resources

Digital Strategies for Outdoor Industry Marketers

With the COVID-19 pandemic putting strain on our collective mental health, it’s no surprise that outdoor recreation has become quite ...

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What is a Reasonable ROI to Expect From Retargeting Ads?

Learn about the three measurable KPIs that are well-supported by retargeting campaigns, and the ROI you can expect for each one.

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Targeted Mobile Advertising Tactics

Mobile advertising is no longer just beneficial—it's imperative! Advertisers know that mobile ads are one of the most effective ways ...

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Why Mobile Advertisers Care About Driving In-store Traffic

Mobile Advertising and E-Commerce Driving online purchases is typically a high priority for mobile advertisers with e-commerce sites. There are ...

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Level Up: Mobile Advertising on Mobile Gaming Apps

As the usage rate of mobile devices climbs annually, marketers may be wondering how they can best leverage mobile apps ...

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How To Measure Mobile Advertising Effectiveness

Due to advances in smartphone capabilities, we now spend more time on our mobile devices than ever before. Advertisers are ...

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Programmatic Advertising 101: Mobile Geo Targeted Ads

Being at the right place at the right time can make all the difference in digital. It's especially important when ...

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Waves of Change for Location Data

Location-based advertising has entered a new era. For years, advertisers focused on leveraging the most granular location data, often ignorant of how it was obtained. Today, however, the landscape has changed. 

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Google’s New Mobile Search Look: Black Is The New Green

Google's new mobile search look is shifting the familiar green indicators to those in black. Learn about the update here.

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