We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.
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We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.
Have you heard the latest on audio? Find out more about the different audio channels advertisers can use to reach their target audience.
Digital streaming dominance only continues to expand as consumers stream audio content at unprecedented rates. This new and lasting behavior is fueled by convenience, on-demand content, and the rise of connected devices. How can marketers take advantage of this shift, and what does the future hold for audio advertising?
Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest generation by 2034.
Download this infographic to view digital segments driving the most growth and the ad spend outlook for the U.S. in 2021.
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!
Grace Briscoe is SVP of Candidates and Causes at Basis Technologies The 2020 U.S. elections were the most unique of ...
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!
A story of how Verdin Marketing partnered with Basis Technologies to increase CTR by 23% and site traffic by 140% for their largest client.