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Marketing & Digital Advertising Thought Leadership Blog

Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.

AI’s Growing Role in Media Strategy

Explore key use cases for AI in media strategy as well as recommendations for successful implementation of the technology.

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Blog Posts

Centro Brand Exchange Has the Highest Quality Video Ads According to Pixalate Seller Trust Index

Centro’s Invite-Only Ad Marketplace Receives Top Grades for Authenticated Traffic and Player Size Chicago – Aug. 10, 2017 – Centro ...

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Go Beyond the Basics: Advanced Tips and Trends You Can't Ignore in Paid Search

Staying on top of paid search management is a crucial element to campaign success, but it's often complex. Where you ...

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Meet Our Summer Interns in Dallas

Centro kicked off the summer with 13 new interns in Chicago, New York, and Dallas. For 10 exciting weeks, our ...

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DIAL: Digital Innovations Awesome List (August)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Meet our Summer Interns in Chicago

Centro kicked off the summer with 13 new interns in Chicago, New York, and Dallas. For 10 exciting weeks, our ...

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Centro Attends the Modern Marketing Summit: Takeaways from 2017

Brand and agency marketers descended on Chicago last week for the Midwest outpost of the Modern Marketing Summit. Attendees connected ...

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As Automation Accelerates, Where Does The Strategist Fit In?

"Further automation, more sophisticated algorithms: What's music to the ears of brands’ bottom lines and media efficiency is slowly encroaching ...

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Ask a Centro Expert: What's Ad Blocking?

Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends ...

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Frankly Launches Audience Targeting Platform for Local Sales Teams

"Local media companies — including newspaper, television, and radio publishers — are getting a new way to scale their digital ...

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