Blog Archives | Page 127 of 198 | Basis
REsource Center

Marketing & Digital Advertising Thought Leadership Blog

Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.

The Mindset Shift Behind Stronger Brand Safety and Suitability Strategies

In 2026, brand safety and suitability must be approached as a strategic consideration built into media planning from the start.

Read More
This is a block of text. Double-click this text to edit it.

Blog Posts

Publisher Partner of the Month: The Atlanta Journal Constitution

We are excited to spotlight the Atlanta Journal Constitution (AJC) as our October Partner of the Month! The Atlanta Journal ...

Read More
Dreaming of the Omni-Channel Customer Journey

Is the omni-channel customer journey reality or just a dream? Earlier this month I attended the inaugural Omni.Digital conference in ...

Read More
Centro Ranked by Fortune as the 95th Best Workplace for Women in the US

You'll find few complainers at this ad-tech firm, whose software aims to boost digital advertising campaigns: 95% of the company's ...

Read More
WOW! Centro Makes the List of Best Places to Work for Women in 2015

Centro has made the top 100 companies in Fortune’s list of Best Places to Work for Women in America. AMAZING! ...

Read More
Generation Z: The Shiny New Toy for Marketers

For over a decade, marketers have been focusing on Millennials as their cash cow – not only for their enormous ...

Read More
Industry Bootcamp: Advertising Week NYC

September 28th is a big day for Centro and the advertising industry. Today is day one of Advertising Week New ...

Read More
The Many Faces Of Programmatic Ad Fraud

Most of the industry discussion around fraud, however, only scratches the surface in a superficial way and commonly conflates different ...

Read More
Banner-blind as a bat? Social native can solve for that

“Surprise, most of you are already executing native advertising!” That’s Aubry Parks-Fried, Centro’s Native and Social ad expert, delivering one ...

Read More
Why I'm Bullish About Smartwatches

Even as reports speculate that Apple Watch sales have plateaued, my stance remains firm that the future is bright for ...

Read More
chevron-down