Blog Archives - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Executive Summary: 2025 Advertising Agency Report

An overview of some of the key findings, challenges, and opportunities uncovered in Basis' 2025 Advertising Agency Report.

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Blog Posts

Why Unlocking Efficiency is the Key to Agency Success

Inefficiency is driving agency complexity in 2025. See how advertising leaders can tackle it to alleviate some of their biggest problems.

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Tariffs, Cutbacks, and Economic Volatility: 5 Ways Advertising Leaders Can Stay Ahead in 2025

Basis experts outline five recommendations to help marketing and advertising leaders navigate economic uncertainty.

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In a Privacy-First World, Is Community-Based Marketing the Key?

Learn why marketers are embracing community-driven strategies to navigate signal loss and privacy regulations while maintaining meaningful connections.

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Navigating the Consumer Trust Crisis: What Brands Need to Know

Explore how authenticity, consistency, data privacy, and brand safety are key to earning consumer trust amidst a culture of grievance.

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Tackling Advertising in the Misinformation Age | Noor Naseer’s Presentation at SXSW 2025

How can advertisers tackle advertising in the misinformation age? Find out in this on-demand video of Noor Naseer's session at SXSW 2025.

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Navigating Misinformation and AI in 2025: Essential Resources for Advertisers

Misinformation and AI are dramatically impacting the digital advertising landscape. What do advertisers need to know to navigate these forces?

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2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending

Learn about the digital advertising trends that dominated the 2024 US elections, and what trends will shape the space in the years to come.

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What Can Advertisers Do About Misinformation and Hate Speech on Social Media?

With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands/clients?

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How Advertisers Can Harness AI While Navigating its Risks

Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.

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