Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.
Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.
How can retail marketing teams adapt to consumer preferences and evolving technologies to make the most of their ad spending in the new year?
AI has the potential to deliver unparalleled data-driven insights that transform marketing strategies. But achieving this potential requires more than just adoption—it demands a disciplined, strategic approach.
The emergence of digital audio as a mainstay in media plans is a top digital advertising trend to watch. Learn why here.
With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands and prompt change?
Learn how savvy marketing teams are evolving their digital TV strategies for a consumer base that is video-first and device-agnostic.