Learn why marketers are embracing community-driven strategies to navigate signal loss and privacy regulations while maintaining meaningful connections.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Learn why marketers are embracing community-driven strategies to navigate signal loss and privacy regulations while maintaining meaningful connections.
Explore how authenticity, consistency, data privacy, and brand safety are key to earning consumer trust amidst a culture of grievance.
How can advertisers tackle advertising in the misinformation age? Find out in this on-demand video of Noor Naseer's session at SXSW 2025.
Misinformation and AI are dramatically impacting the digital advertising landscape. What do advertisers need to know to navigate these forces?
Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertising’s connected TV (CTV) evolution was in full ...
With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands/clients?
Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.
Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
A high-level overview of how the new Trump Administration is expect to impact the digital advertising industry.