Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Shifting Screens: Approaching TV Today

The TV landscape is no longer the predictable experience it once was for viewers and advertisers alike. Find out why here.

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The Path to Great PPC for Search Marketers

Hey Search Marketers! Are you ready to make the move from good to great PPC results? Dig into our free ebook on the key elements that drive SEM growth.

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How to Optimize your SEM Program for the Next Big Thing: Voice Search

We take a look at the myriad ways marketers can optimize their SEM program to account for the insurgence of voice search queries.

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Centro Stories: Creating a New Corporate Blueprint, with Elles Skony

Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...

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Innovate or Die

The word "innovation" gets thrown around a lot in advertising. Despite the desire to think outside the box, advertisers and marketers don’t always walk the walk as well as they talk the talk. How can we prioritize innovation to better serve our clients and our careers?

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Why Target Impression Share in Search Engine Marketing?

Google Ads metrics can reveal the true value of impression share to drive PPC performance above and beyond your goals. Here's how.

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Why Timing is an Important Factor in Advertising Campaigns

Before the days of digital everything, it was impossible to time advertisements in a way that targeted audiences at the ...

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Ask the Expert: How Do I Use Amazon Search Ads?

‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...

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The Benefits of Using Dynamic Search Ads to Drive PPC Advertising Goals

Dynamic search ads offer many additional benefits aside from just automating ad creation. Here’s how to maximize DSAs for peak performance.

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