Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

The Secret Sauce for Marketers Looking to Spice Up Their Creative Game

For advertisers, crafting strong creative for campaigns is essential. Here, we dive into a tool that gives them time and energy to do so.

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Brand Safety and Avoiding Controversy in Digital Advertising

Take a quick look some of the ways digital marketers can protect their brands and avoid controversy.

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Connected TV: Fact and Fiction

More and more people are tuning into connected TVs, with ad spend following. Here, we separate CTV fact from fiction.

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Scout: New Research on Misinformation, Twitter’s Lost Ad Dollars, and More in This Week’s Digest of Top Digital Marketing Content

Streaming stack-ups, cultivating trust as a finserv brand, and more feature in this week's digest of top digital marketing content.

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Top 4 Benefits of Connected TV Advertising

CTV viewership is booming and ad spend is following. In this post, we explore the channel's key benefits for advertisers.

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Scout: Next Year’s Marketing Budgets, Backlash from Musk’s Twitter Takeover, and More in This Week’s Digest of Top Digital Marketing Content 

A first look at Netflix's ad tier, TikTok by the numbers, and more feature in this week's digest of top digital marketing content.

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Four Pro Wrestlers Whose Day Jobs Needed Digital Advertising

A dentist, a plumber, and a teacher walk into a…pro wrestling ring? These digital ad strategies may have helped them succeed outside the ropes.

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Scout: Netflix Debuts Ads, Musk Makes Moves, and More in This Week’s Digest of Top Digital Marketing Content 

Holiday campaigns, digital video advertising, and more feature in this week's digest of top digital marketing content.

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The Connected TV Advertising Glossary: All the Terms You Need to Know

Connected TV viewership is booming, and ad spend is following. Here, we break down the CTV terms that advertisers should know.

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