Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement.
To better understand our core principle "believe impact is possible," Melina Cen Xie asked a few colleagues about what making an impact means to them.
NFTs on Instagram, TikTok search ads, and more feature in this month's list of search and social news, trends, and resources.
Learn how to utilize digital advertising automation to optimize bidding, manage inventory, control budget pacing, and more.
Brand responsibility will be a key element of advertising moving forward. Learn what it looks like and how to weave it into your campaigns.
The gaming opportunity, CTV myths, and greenwashing feature in this week's digest of the best digital marketing and advertising content.
If the complexity that characterizes digital marketing is a leading cause of employee dissatisfaction, how can companies lessen that complexity and carve out more time for the creative and strategic work that media professionals enjoy?
Seven insights from Presidential Innovation Fellow, Raashee Gupta Erry on the state of the programmatic in-housing ecosystem.
First-party data, web3, and brand authenticity are featured in this week's digest of the best digital marketing articles, POVs, and reports.
According to SXSW speakers representing US and global brands across industries, authenticity is a brand attribute that companies must be more conscientious and intentional about.
