The marketing funnel has been advertisers’ go-to model for decades—but it doesn’t accurately reflect how consumers behave.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
The marketing funnel has been advertisers’ go-to model for decades—but it doesn’t accurately reflect how consumers behave.
Learn when to use PMPs, and why programmatic marketers are spending more on PMPs than in the open exchange.
Welcome to Scout, a digest of the best digital marketing and advertising articles, reports, and POVs from the past week.
What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all the latest news, trends, and resources below for easy access.
Welcome to Scout, a digest of the best digital marketing and advertising articles, reports, and POVs from the past week.
Episode 27 of our AdTech Unfiltered podcast went in-depth on all things cannabis advertising—here are the best soundbites.
We take a deep dive into three of the most popular advertising approaches marketers are adopting in the metaverse right now.
The Ad Industry and Programmatic Advertising The digital ad industry has flocked to programmatic advertising in recent years. According to ...
Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.
Dive into the evolution of RTB, from waterfall auctions and header bidding to first- and second-price auction models and bid shading.