Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement.
Today's marketing buzzwords tell a meaningful story about the advertising landscape and advertisers' top needs and anxieties.
Discover key statistics about Gen Alpha to enhance your digital advertising strategy. Learn about their online behavior and preferences to effectively engage this emerging demographic.
We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.
As the advertising industry continues to struggle with inclusive marketing, we explore how advertisers can get diverse representation right.
Advertising teams need to adapt quickly and thoughtfully to engage with Gen Z and millennials today while preparing to connect with Gen Alpha in the future.
With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of sustainable advertising aren’t good enough.
Burnout leads to more than just a stressed-out staff: It has a very real, very negative business impact. Here's what marketing leaders can do to prevent it.
Make the most of the 2024 holiday advertising opportunity with these trends, forecasts, and expert insights.
We explore how agency leaders can foster more trusting, fruitful, and longstanding partnerships with their clients.
