The economy is sending mixed signals. Learn which four trends marketers should monitor now to plan confidently for 2026.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
The economy is sending mixed signals. Learn which four trends marketers should monitor now to plan confidently for 2026.
Advertising teams need to adapt quickly and thoughtfully to engage with Gen Z and millennials today while preparing to connect with Gen Alpha in the future.
With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of sustainable advertising aren’t good enough.
Burnout leads to more than just a stressed-out staff: It has a very real, very negative business impact. Here's what marketing leaders can do to prevent it.
Make the most of the 2024 holiday advertising opportunity with these trends, forecasts, and expert insights.
We explore how agency leaders can foster more trusting, fruitful, and longstanding partnerships with their clients.
From keeping up with new technologies to adapting to shifts in consumer behaviors, we explore the challenges facing travel marketers.
Explore how advertisers can assess whether social and environmental advocacy makes sense for their brands, and how they can get it right.
If passed into law, the APRA would establish the first national data privacy framework in the US. How could this new legislation impact digital advertising?
Explore why social and emotional skills like empathy and emotional intelligence form the foundation of a high performing team.