We take a deep dive into three of the most popular advertising approaches marketers are adopting in the metaverse right now.
The Ad Industry and Programmatic Advertising The digital ad industry has flocked to programmatic advertising in recent years. According to ...
Tune in to learn why marketers should care about misinformation online, and what tools they can use to ensure brand safety in their campaigns.
Dive into the evolution of RTB, from waterfall auctions and header bidding to first- and second-price auction models and bid shading.
Have you heard the latest on audio? Find out more about the different audio channels advertisers can use to reach their target audience.
Why utilize bid shading? For programmatic marketers, the benefits come down to time savings and cost efficiency.
Learn why consumer education should be a priority for cannabis marketers, what first steps they should take before launching a campaign, and more.
What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all the latest news, trends, and resources below for easy access.
Featuring quotes from AdTech industry veteran Matt Barash, we unravel why mentorship has an essential role in career development.
