Digital Advertising Resources & Thought Leadership | Basis

Resource Center

Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
Read More
Apr 20 2026

2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
Read More

Latest Resources

Feet on the Street: Where in the World is Centro?

After this past weekend, some of you might upset. But with all the busted brackets and upsets in the NCAA ...

Read More
SHIFTING GEARS: NEW OPPORTUNITIES IN AN OLD INDUSTRY

Do you remember the #YouDrive Mercedes advertisements that sparked social media hysteria back in 2013? If not, here’s a quick ...

Read More
#CentroInAction: Vote ‘Yes’ for Digital

Do you remember the last ad that struck a chord with you or pushed you towards an action? Whether it’s ...

Read More
PART 2: RUNNING TOWARDS A CURE

More than 20,000 runners from all over the world embraced the streets of Manhattan on Sunday for the United Airlines ...

Read More
Part 4: Millennials aren’t just #KUWTK. They’re #KUTWTN, too!

For those of you who are about to Google the headline, we’ll save you the search: Millennials aren’t just keeping ...

Read More
Feet on the Street: Where in the World is Centro?

This week’s madness has begun! No, we’re not referring to March Madness, though Centrons are keeping a close eye on ...

Read More
MARCH MADNESS: A DIGITAL SLAM DUNK

Employers, say goodbye to workplace productivity this month – the 2015 NCAA March Madness Tournament is expected to break some ...

Read More
PART 3: SPEND-SETTERS, STRESS-SETTERS, AND NOW JET-SETTERS? MILLENNIALS ARE MAKING WAVES IN TRAVEL THIS YEAR

Recently, we discussed the spending habits of millennials in a blog post and infographic, as well as revealed how they are ...

Read More
#CentroInAction: Quenching the thirst for local success

When it comes to snacks, everyone has a favorite. It’s hard not to, especially with the enormous influence of creative ...

Read More
chevron-down