Digital Advertising Resources & Thought Leadership | Basis

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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Apr 20 2026

2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
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Latest Resources

#CincoDeMayo A Fiesta for Marketers

Cinco de Mayo is officially here! It’s the one day a year when everyone digs deep to unlock their inner ...

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Generation X: The Call for Resilience

In part one of our Gen X audience series, we looked at how marketers can reach the small, but mighty ...

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Publisher News: Industry Insights

South by Southwest Interactive Recap For publishers trying to understand the frenzied and changing digital media landscape, take a look ...

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Publisher Partner of the Month: Lee Enterprises

We are very excited to spotlight Lee Enterprises this month! Lee Enterprises began working with Centro in 2012 and launched ...

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Generation X: Small, Mighty… and Financially Insecure?

Generation X – a goldmine for marketers, yet still forgotten in many media plans. In fact, we recently touched on ...

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#CentroInAction: Telling Your Digital Story

It was once said, “If you don't tell your story, someone else will.” That was surely the situation in our ...

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Centro Signs Multi-Year Lease for New Headquarters in Chicago's Sullivan Center

New Office Has 70,000 Square Feet to Accommodate 250 Local Employees with Room for More Hires; Centro Has Experienced a ...

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Fortify Your Approach to Healthcare with a Hefty Dose of Digital

The healthcare industry is rapidly shifting – and not just in spending – but also in the method in which ...

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RTB Zeitgeist: Why Programmatic is Not Just About Data but About People Too

Republished from the SiteScout blog. With programmatic, it’s as much about the people and the culture within an organization as ...

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