Highlighting value, actioning first-party data, and leaning into new tech will make for winning travel and tourism campaigns in 2024.

From keeping up with new technologies to adapting to shifts in consumer behaviors, we outline six marketing challenges in the travel industry today.

Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.

As travel regains altitude, we look at why industry marketers should prioritize paid search and invest in loyalty programs.

We break down six current trends in the travel industry and explore how travel marketers can respond to them accordingly.

A selection of dashboard best practices travel marketers should follow to keep performance on the side of cutting edge.

With the COVID-19 pandemic putting strain on our collective mental health, it’s no surprise that outdoor recreation has become quite ...

A travel company tapped into Basis Technologies’ enterprise-grade algorithmic optimization capabilities to extend campaign reach. Learn more.

It’s been a historically rough year for the travel and tourism industry. Travel has experienced a greater decline in digital ...