Retail & E-commerce

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Two years before the iPhone and five years before any of us had a tablet, Shop.org coined the term Cyber Monday to describe the Monday after Thanksgiving as the online side of the Black Friday retail shopping surge. A 2005 press release explained that consumers were expected to head online in droves on Cyber Monday during work hours (where many had stable Internet connections) to take advantage of sales and holiday specials. That year, consumers spent north of $484 million in e-commerce on Cyber Monday.

Centro’s Experience Includes 1,800 Campaigns for More Than 430 Retailers CHICAGO, IL – September 27, 2013 – Centro (centro.net), a ...

With another holiday season just around the corner, these upcoming months mean big business for retailers. In fact, holiday sales have been shown to make up 40% of a retailers’ annual revenue according to the National Retail Federation (NRF). In 2013, according to retail executives network Retail TouchPoints, this percentage is expected to increase by up to 20%!

Centro’s Breadth and Depth of Experience in Insurance, Retail and Automotive is Unmatched; Centro’s Technology Automates Media and Audience Buying ...

In an effort to help agencies win new business and manage media operations efficiently and flawlessly, we have developed specialized digital advertising solutions for key markets in the industry starting with automotive, insurance and retail. Centro’s platform comes with capabilities to buy and plan for desktop, mobile, video and local activation — to achieve branding and direct-response objectives.

Would you rather leave home without your wallet or your phone? A global study discovered that a resounding 3 out of 4 of people would take their phone over their wallet. This makes sense – the idea of reaching into your pocket for one device to manage most aspects of your day makes it hard to consider leaving it behind. Whether it is consuming content, calling and texting, sending emails, playing games or watching videos, smartphones have become the singular touch point to manage life at virtually any place and/or time. It seems like smartphones are doing everything, except filling the shoes of the one thing that people would hypothetically leave behind – a wallet.

Since mobile is a channel that consumers can choose to use in-store to enhance the physical shopping experience, it is the ultimate way for luxury marketers to interact with existing and potential customers on an opt-in basis.

ADOTAS – The holiday season is a time of year to bring friends and families together, to enjoy a plethora of calorie-suffused foods and to buy the perfect gifts for your mom, dad, sister, brother, husband, wife, kids, best friends, co-workers, dog walker, neighbors, etc. You get the point. It’s the season of giving.