Centro’s Experience Includes 1,800 Campaigns for More Than 430 Retailers
CHICAGO, IL – September 27, 2013 – Centro (centro.net), a provider of software and services for modern media agencies, today announced the release of specialized digital advertising solutions for the retail industry. Centro’s retail solutions encompass strategies, techniques and technology for precision targeting, performance-based digital media planning and results forecasting. Centro’s experience driving more than 1,800 campaigns for more than 430 retailers and their agencies demonstrates that it can meet the goals for any type of retail campaign, especially for the holiday season.
Consumers are now using a variety of technology to influence their path-to-purchase. Among shoppers, 58% plan to spend more with multi-channel (online, in-store, mobile, etc.) retailers, according to a PwC study. Plus, mobile devices like tablets and smartphones are having a massive effect on the purchase cycle. Mobile devices are expected to drive 10% of this upcoming holiday season revenue, according to a Retail TouchPoints report.
“Nearly all shoppers will increase their use of technology this holiday season. It is important for advertisers to understand how to leverage different mediums and formats to drive consumers through the buying cycle,” said Scott Neslund, EVP of Media Services at Centro. “At Centro, we have the rich intelligence and deep experience to help retailers and their agencies create compelling digital campaigns that meet their online and offline sales objectives.”
In a six-month campaign for a furniture retailer this year, Centro helped increase brand awareness and drive both e-commerce and in-store traffic. Using a combination of mobile, display and performance-based ads, the campaign outperformed industry benchmarks. Here are some highlights:
Centro utilizes a three-step methodology to help agencies and their clients execute digital media campaigns flawlessly. It starts with an audience evaluation to precisely define target segments. Centro taps its proprietary database with information from 22,000 campaigns to map the digital channel properties that best meet campaign objectives. Then, Centro predicts campaign outcomes as it relates to client goals.
Centro (centro.net) partners with advertising agencies to improve their campaign performance and digital media teams’ productivity in order to better manage costs and maximize profitability. Centro is the only provider that offers both managed services and cloud software options to simplify and streamline the full campaign life cycle to meet the unique requirements of every agency. Since 2001, Centro’s media logistics specialists have successfully planned and executed more than 22,000 local and national campaigns across all digital display platforms and ad media types. Headquartered in Chicago with 32 offices nationwide, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012 and 2013.