Programmatic Archives - Page 26 of 49 - Basis Technologies
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Programmatic

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Jun 27 2023

Programmatic 101: Driving Performance with Campaign Optimization

Here's what digital marketers need to know about how to effectively engage target audiences via campaign optimization.
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Programmatic Resources

Top 13 Ways to Improve Your PPC Advertising ROI

PPC advertising, when managed well, can be one of the most cost-effective tools for reaching your audience. For one, it’s ...

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Always On: Today’s Cross Device Opportunity

These days, Americans spend more than half of their waking hours consuming media across a variety of connected screens. That’s ...

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DIAL: Digital Innovations Awesome List (September 2018)

Keeping up with the trade pubs and latest trends in the ad tech world can be tough and time-consuming. We ...

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Keyword Research Beyond the Basics: 16 Ways to Find New Terms

If you’re looking for new terms that can form the basis of your PPC campaigns, check out these 16 keyword research tactics.

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Facebook Ads Targeting: What Recent Changes to Facebook’s Ad Platform Mean for Your Ad and SEM Strategy

Facebook is changing its ad platform to account for new data privacy measures. Find out what this means for your company's Facebook ads.

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DIAL: Digital Innovations Awesome List (August 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Gauge Your Programmatic Readiness

How do you know if a self-service buying model is right for you?

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Forrester Study: Digital Media Buying Convergence

75% of agencies are breaking down buying silos. Are you?

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Digital Media Buying Converges

Agencies of the future are converging buying functions. Hear how from Forrester & Centro.

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