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Programmatic

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Sep 26 2023

Everything You Need to Know About Programmatic Guaranteed

What is programmatic guaranteed? How does it differ from other buying methods? And what benefits does it offer? Find out here.
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Programmatic Resources

Your Campaigns Are Beautiful. Now Your Dashboard Is Too.

Campaigns starting. Campaigns ending. Campaigns pacing behind. Campaigns pacing ahead. Proposals awaiting a response. Messages here, messages there. The day ...

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4 Guidelines for Selecting a Digital Marketing Agency

A digital marketing agency can launch you into the internet big-time. The problem, of course, is selecting the right digital marketing agency.

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Your Campaigns Are Beautiful. Now Your Reports Are Too.

Three months ago, a client asked for your help promoting their latest solution. You began strategizing the perfect media plan ...

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Ad Personalization: Why it Matters in Programmatic

Of all the industries and specialties out there, marketing has become one of the most fluid over the past few ...

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Display Advertising 101: Expand Your Display Ad Buying with Programmatic

We’ve already covered the basics of DSPs for marketers and publishers. Here’s what you should know about display ad buying within a DSP! ...

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How to Run Programmatic

Launching your first programmatic ad campaign may seem like a tall mountain to climb. But with the right tools and ...

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The Advantages of Programmatic Advertising

If programmatic advertising had an official fan squad, I imagine their cheers would sound something like this: “Programmatic is the ...

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The Unstoppable Rise of Marketing Intelligence Platforms

We discuss why Marketing Intelligence Platforms are an essential ingredient in building a winning digital acquisition program today.

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Performance Is King: Keys to Success in Programmatic Advertising

We told you all about ad spenders continuing to adopt programmatic advertising capabilities in-house. You know that digital media teams ...

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