To prepare for an agentic AI-powered future, marketers must understand how the technology is poised to change the industry.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
To prepare for an agentic AI-powered future, marketers must understand how the technology is poised to change the industry.
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Custom dashboards offer a flexible solution digital marketing managers can utilize to maximize the performance insights they need.
4A's and 614 Group assembled forward-thinking industry leaders to tackle automation solutions and identity management.
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Explore three ways you can identify PPC keywords that are not working and learn how smart reporting makes the task infinitely easier.
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If you’ve already mastered the sponsored Instagram story and streaming video, here are two modest predictions for the future of video.
Converge your direct and programmatic buying functions, and improve performance while you’re at it.