Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Learn From 2019 to Prep for 2020

Welcome to the roaring 20's! 2020 will be a defining year for advertising technology. With global cultural events like the ...

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Giving Thanks

The holiday season is often wonderful and challenging at the same time. Many of our biggest stressors are exacerbated during ...

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The 12 Days of Holiday Campaigns

Take a peek at our holiday lookbook for some handy digital ad and marketing campaign tips that will help put your holiday woes at ease.

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DIAL: Digital Innovations Awesome List (December 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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Walled Gardens and Marketing Attribution Challenges

We take a look at the marketing attribution challenges facing advertisers today and explore why you should avoid the pitfalls of walled garden platforms.

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False Alarm! - Google Ads Displaying False Error Messages to Push their Bidding

With Google Ads displaying false error messages more and more frequently, wer dissects why all is not as it seems.

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Best Practices for Peak Shopping Periods on Amazon

With the winter holiday season fast approaching, we examine some best practices around preparing for peak shopping periods on Amazon.

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Centro Stories: Cultivating Raving Fans with Tyler Kelly

Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...

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Future of Automation

Researchers at The 614 Group dive into the increasing importance of data and the relationship between automation and programmatic.

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