The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age.
Learn about the challenges to targeted political marketing in 2022, as well as some new targeting opportunities for political marketers.
Google Marketing Live, Reddit best practices, and more feature in this month's list of search and social news, trends, and resources.
The podcast industry has exploded in the past several years. Here's what marketers should know.
We break down six current trends in the travel industry and explore how travel marketers can respond to them accordingly.
Meta's big settlement, shoppable ads from Roku and Walmart, and more feature in this week's list of top digital advertising content.
The hot tech talent market, B2B's moment in the spotlight at Cannes, and more feature in this week's list of top digital advertising content.
Due to inflation and economic upheaval, today's retail marketing landscape is complex. What's a retail marketer to do?
Podcast ads, pride, privacy, cannabis and more feature in this week's list of top digital advertising content.
Automated reporting and visual dashboards can be game changers for marketers—particularly when it comes to client communications.