The marketing funnel has been advertisers’ go-to model for decades—but it doesn’t accurately reflect how consumers behave.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
The marketing funnel has been advertisers’ go-to model for decades—but it doesn’t accurately reflect how consumers behave.
Here's what you should know about how connected TV advertising works, as well as what the benefits are for digital advertisers.
Data clean rooms, midterm madness, making sense of the economy, and more feature in this week's list of top digital marketing content.
Google has once again announced it will be delaying third-party cookie deprecation. Here's what it means for digital advertisers.
Unprecedented ad spending in this mid-term election will have broader impact across the advertising ecosystem, increasing demand and driving up ...
Are you interested in using programmatic software but don't know where to start? What even is a DSP? No worries: We're here to help!
Gen Z search habits, new Pinterest retail features, and more feature in this month's list of search and social news, trends, and resources.
The DOOH opportunity, benefits of MER, and more feature in this week's list of top digital marketing content.
To help political marketers keep their wits about them this election cycle, we've identified three key trends to be aware of.
The joys of automated reporting, Elon Musk's impact on Twitter, and more feature in this week's digest of top digital marketing content.