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Mar 4 2026

How Marketers Are Really Using AI Today

Basis experts share examples of how they're leveraging AI, from understanding audience sentiment to determining radius targeting.
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AI Resources

Why Data Quality Determines AI Success

Strong AI outcomes require strong inputs. Learn why clean, unified first-party data is the foundation of AI success.

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Why Marketers Can’t Afford AI Slop in a Turbulent Economy

Discover how AI slop threatens ad performance and brand safety, creating costly risks for marketers facing tighter budgets.

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How Advertisers Can Adapt to the Age of AI Slop

Learn how advertisers can avoid AI slop to protect brand safety, improve accuracy, and safeguard ROI.

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Navigating Consumer Skepticism Around AI in Advertising

There’s a big disconnect between how advertisers and consumers view AI in advertising. See how teams can balance the tech’s potential with consumer trust.

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How Advertisers Can Adapt to Google’s AI Overviews

Google’s AI Overviews (AIOs) are quickly reshaping search marketing and advertising. Here, explore how marketing teams can adapt.

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Navigating Misinformation and AI in 2025: Essential Resources for Advertisers

Misinformation and AI are dramatically impacting the digital advertising landscape. What do advertisers need to know to navigate these forces?

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How Advertisers Can Harness AI While Navigating its Risks

Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.

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Everything We Published on AI This Year

From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.

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Expert Roundtable: The Trends That Will Shape Advertising in 2025

Four advertising veterans share their insights and predictions on the trends set to shape the industry in 2026,

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