Digital Advertising Resources & Thought Leadership | Basis

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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Apr 20 2026

2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
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Latest Resources

3 Ways to Make the Most of Your Marketing Spend During Economic Upheaval

How can advertisers make the most of their budgets and even discover an opportunity or two amidst economic uncertainty? Here are three tips.

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The Top Four Takeaways from Programmatic I/O 2022

The advertising industry is facing broad, foundational changes. Check out these four takeaways from Programmatic I/O 2022 to help you prepare for what's ahead.

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Scout: Holiday Advertising Tips, News from Uber, Netflix, and Kroger, and More in This Week’s Digest of Top Digital Marketing Content 

How to get Gen Z's attention, the impact of TikTok's dominance, and more feature in this week's list of top digital marketing content.

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Media Complexity in the Marketing Landscape

Learn about the factors causing media complexity, and the solutions that are poised to usher in a better future for everyone working in the marketing space. 

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4 Adtech Horrors to Avoid This Halloween (and Year-Round)

Boo! If you’re an adtech user looking to avoid horrifying missteps, this post will help you steer clear of four big ones.

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Scout: Urgency Around Data Privacy, Apple’s TV Ad Play, and More in This Week’s Digest of Top Digital Marketing Content 

2023 marketing trends, Netflix's new measurement deals, and more feature in this week's digest of top digital marketing content.

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Choosing Progress Over Procrastination When It Comes to Consumer Privacy

Advertisers have the opportunity to explore and embrace privacy-friendly solutions now. Here's why they should.

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Programmatic Advertising 101: Three Skills Every Digital Media Associate Should Have

If you’re building a career in digital media, understanding these basics when it comes to running programmatic campaigns is a must.

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Basis User Study Report: How Basis Simplifies Digital Advertising

See how Basis can help marketers simplify and save time throughout the campaign process.

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