Advertising automation is one of the most powerful solutions teams can use to navigate the identity crisis. Here, we break down what advertisers need to know.
Advertising automation is one of the most powerful solutions teams can use to navigate the identity crisis. Here, we break down what advertisers need to know.
For your prospects, the CTA is the first thing they read and last thing they remember about your ad copy. Here are 15 tips for better CTAs.
Travel marketing challenges, ad spend updates, and more feature in this week's roundup of top digital marketing content.
Google’s new SGE, Twitter’s new CEO, TikTok’s new tools, and more feature in this month's list of search and social news.
See how Basis Technologies partnered with 1o8 Agency on an awareness campaign to boost enrollment in publicly-funded early childhood development programs.
AdProfs founder Ratko Vidakovic joins host Noor Naseer to discuss how to find and distinguish adtech truths from not-so-hidden agendas.
What kind of person would each digital advertising channel be at a cookout? We've done the research, and are here to share our findings.
Agency leverages Basis’ programmatic buying power and partnerships to bring awareness to COBRA, delivering up to a 50% better CTR.
News from Comcast, takeaways from the podcast upfront, and more feature in this week's roundup of top digital marketing content.