Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Innovations in Search and Social [September 2023]

Holiday shopping insights, new social ad tools, YouTube trends, and more feature in this month’s list of search and social news.

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3 Questions with a Pharmaceutical Marketing Expert

A Basis expert explores some of the biggest opportunities in the pharmaceutical marketing landscape today.

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Everything You Need to Know About Programmatic Guaranteed

What is programmatic guaranteed? How does it differ from other buying methods? And what benefits does it offer? Find out here.

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What Oktoberfest Can Teach Advertisers About Crafting a Standout Digital Campaign

Tap into these tips and tactics from the world of brewing beer, then raise a toast to your next digital ad campaign's success!

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Scout: The Future of TikTok, AI Data Privacy Solutions, and More

The Google trial, in-game advertising regulation, and more feature in this week's list of top digital marketing content.

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Political Connected TV Advertising: Your Guide to This Must-See Opportunity

Does your digital video strategy reach audiences where they view video? Learn the ins and outs of political CTV advertising with this guide.

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The Political Marketer's Guide to Digital Out-of-Home Advertising

Explore how political marketers can can make the most of the digital out-of-home advertising opportunity in this comprehensive guide.

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Scout: TV Advertising Tumult, the State of the US Ad Industry, and More

Generative AI regulation, target ROAS adjustment strategies, and more feature in this week's list of top digital marketing content.

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School’s In: The New Rules for Successful Higher Education Marketing

Learn how higher ed marketers can mitigate enrollment declines and effectively market their virtual and online programs.

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