In this episode, former Discover media and audience strategy leader Clare Liston joins host Noor Naseer to break down how top marketers actually evaluate adtech and martech partners.
Influencers have become a lasting fixture of the social media marketing world—but in a loosely regulated space, marketers are wary of jumping into a pool of unknowns.
Digital went from just a sliver of the media mix a decade ago, to a majority of ad spend today. This shift in the advertising industry’s focus can be largely credited to a heightened programmatic mindset, and with that—a pressing expectation for more automated processes in advertising. Centro’s Founder and CEO, Shawn Riegsecker, discusses the impact that automated systems have had on the way advertisers buy media, client expectations around transparency, the advertising job market, and predictions for the future of digital advertising.
Tune in, as Basis Technologies' senior director media innovations + technology, Noor Naseer, speaks with industry experts to gain insight into the topics, tactics and technologies that are shaping the future of our digital-first industry. If you would like to be featured on the podcast or have a topic you would love to hear about—contact Noor Naseer via LinkedIn.
