Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.
Are your campaigns suffering from ad fraud? Read on to learn the terrifying tactics fraudsters use to curse your advertising campaigns.
To even the most casual observer, it’s obvious we are living in unparalleled and unprecedented political times. And, paradoxically, it ...
As Google Voice Search rises in popularity, it's becoming important for businesses to improve their pay-per-click performance and reach new consumers.
Revenue management takes time, effort and patience but can boost value and elicit strong returns. Learn how to apply revenue management principles to PPC.
Ever wondered about the keys to success in driving marketing revenue & ROI? Learn how visibility around customer data provides a direct path.
How do you activate and improve media performance? Well, by the thoughtful integration of digital buying, of course! Is converging ...
Keeping up with the trade pubs and latest trends in the ad tech world can be tough and time-consuming. We ...
Are you looking for ways to automate Google ads to boost ROI and add value to your advertising efforts? We let you in on 5 ways you can automate Google Ads.
They say that the game of chess takes an hour to learn and a lifetime to master. The same goes ...