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Marketing & Digital Advertising Thought Leadership Blog

Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.

Holiday Shopping in 2026: What Economic Pressure Means for Consumers and Marketers

To win this holiday season, advertisers must understand how economic anxiety is changing consumer behavior.

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Blog Posts

How Custom Dashboards Can Improve Your KPIs and ROI

We explore how custom dashboards can help improve KPIs and ROI while enhancing collaboration—both internally and externally.

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Scout: Media Inflation, Data Privacy Developments, and More in This Week’s Digest of Top Digital Marketing Content 

News from Apple, the American Data Protection and Privacy Act, and more feature in this week's list of top digital marketing content.

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Programmatic Advertising 101: What is Advertising Automation?

What is advertising automation, what benefits does it offer, and what does it look like in practice? Read this to find out.

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What is Connected TV Advertising?

Here's what you should know about how connected TV advertising works, as well as what the benefits are for digital advertisers.

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Scout: Google's Cookie Delay, the Fight for NFL Sunday Ticket, and More in This Week’s Digest of Top Digital Marketing Content 

Data clean rooms, midterm madness, making sense of the economy, and more feature in this week's list of top digital marketing content.

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Google Delays Third-Party Cookie Deprecation to 2024: An AdTech Perspective

Google has once again announced it will be delaying third-party cookie deprecation. Here's what it means for digital advertisers.

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Impact of the 2022 Midterm Elections on the US Advertising Landscape

Unprecedented ad spending in this mid-term election will have broader impact across the advertising ecosystem, increasing demand and driving up ...

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Innovations in Search and Social [July 2022]

Gen Z search habits, new Pinterest retail features, and more feature in this month's list of search and social news, trends, and resources.

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Scout: Multi-Touch Attribution, Midterm Madness, and More in This Week’s Digest of Top Digital Marketing Content

The DOOH opportunity, benefits of MER, and more feature in this week's list of top digital marketing content.

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