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Marketing & Digital Advertising Thought Leadership Blog

Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.

The Case for Supply Path Optimization as Strategic Priority

Failing to treat SPO as a strategic priority comes with a price tag: wasted spend, degraded inventory, and performance left on the table.

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Blog Posts

Scout: Google's Cookie Delay, the Fight for NFL Sunday Ticket, and More in This Week’s Digest of Top Digital Marketing Content 

Data clean rooms, midterm madness, making sense of the economy, and more feature in this week's list of top digital marketing content.

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Google Delays Third-Party Cookie Deprecation to 2024: An AdTech Perspective

Google has once again announced it will be delaying third-party cookie deprecation. Here's what it means for digital advertisers.

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Impact of the 2022 Midterm Elections on the US Advertising Landscape

Unprecedented ad spending in this mid-term election will have broader impact across the advertising ecosystem, increasing demand and driving up ...

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Innovations in Search and Social [July 2022]

Gen Z search habits, new Pinterest retail features, and more feature in this month's list of search and social news, trends, and resources.

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Scout: Multi-Touch Attribution, Midterm Madness, and More in This Week’s Digest of Top Digital Marketing Content

The DOOH opportunity, benefits of MER, and more feature in this week's list of top digital marketing content.

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Three Things to Know About Midterm Advertising in 2022

To help political marketers keep their wits about them this election cycle, we've identified three key trends to be aware of.

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Scout: Netflix’s New Partner, Record Midterm Ad Spending, and More in This Week’s Digest of Top Digital Marketing Content

The joys of automated reporting, Elon Musk's impact on Twitter, and more feature in this week's digest of top digital marketing content.

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What is Automated Reporting?

Learn what automated reporting is, what benefits it offers, and why it's a given for the future of digital advertising.

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Scout: New Advertising Legislation, the Threat of Misinformation, and More in This Week’s Digest of Top Digital Marketing Content

The climate crisis at Cannes, new digital advertising regulations, and more feature in this week's digest of the best digital advertising content.

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