Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?
Would you rather leave home without your wallet or your phone? A global study discovered that a resounding 3 out of 4 of people would take their phone over their wallet. This makes sense – the idea of reaching into your pocket for one device to manage most aspects of your day makes it hard to consider leaving it behind. Whether it is consuming content, calling and texting, sending emails, playing games or watching videos, smartphones have become the singular touch point to manage life at virtually any place and/or time. It seems like smartphones are doing everything, except filling the shoes of the one thing that people would hypothetically leave behind – a wallet.
Read the Entire Story on Chicago Creative Space
We live in a digital world. We communicate using digital technology, our ads are placed live with the click of a digital button and user data and interaction is monitored, aggregated and housed digitally. Yet when the clock strikes 5:00 pm, the digital media industry lets out a collective groan. Why don’t we have more time? In an industry that expects instantaneous results, how do we make the most of the time we have? Below are a few tips to keep you ahead of the game.
Falling web ad prices sounds like good thing for advertisers, but the secret tax you may be paying is fewer actual impressions. We all know that CPC advertising can be exploited by bots, making it look like ads are getting click traffic when they’re actually not. CPM seemed to be the smarter way to pay: by impression, and not by click.
The corporate world is still coming to terms with the terms “employee engagement” vs. “employee satisfaction.” Employees can be satisfied with their job, but that job may consist of them getting there at 9 AM and leaving at 5 PM on the dot. Employee engagement brings another element into the mix, and that is EMOTION.
Read the Entire Story on Chicago Grid
Since its release in 2012, there have been continuous industry updates and hype around Facebook Exchange (FBX), the site retargeting program introduced for Facebook ad inventory. Much of the early speculation and reports compared FBX performance against both Facebook and general display. Over time, product improvements and attribution functionality have influenced FBX’s valuation. As such, it is necessary for marketers and advertisers alike to understand how performance has evolved and is defined so as to adequately determine its value and impact on the advertising ecosystem.
Read the Entire Story on Dow Jones VentureWire