Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement.
We received a lot of questions during our November 3Ton30 webinar. Because we like to keep these bite-sized presentations under 45 ...
Do the math: What do you get when you add up four sunny days in California, countless breakout sessions and ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
Digital advertising and campaign management is fast-paced. From a digital media team's perspective, strategists, planners, and buyers need to be ...
How do you determine the best demand side platform? That's not an easy question to answer. Demand side platforms, or DSPs, ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
For a media buyer, the digital work doesn't end once a campaign is up and running. The launch is just ...
We're back from a trip to the Mile High City, where the 2017 Ibotta Mobile Innovation Summit has concluded. We ...
Technology has been changing the way we work and live for decades now, and the digital industry and digital media ...
