The marketing funnel has been advertisers’ go-to model for decades—but it doesn’t accurately reflect how consumers behave.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
The marketing funnel has been advertisers’ go-to model for decades—but it doesn’t accurately reflect how consumers behave.
The current landscape for CPG advertising is complicated. Here are the latest trends marketers should know.
Learn about automated billing, a resource that streamlines financial reconciliations and facilitates transparency and trust.
New offerings from Google, Meta, and Microsoft, and more feature in this month's list of search and social news, trends, and resources.
New research on consumer data concerns and more feature in this week's list of top digital marketing content.
Our VP of Media Innovations and Technology, Noor Naseer, explores how marketers can approach economic instability and uncertainty.
Hungry for knowledge? Here are four trends to watch as you shape the advertising strategy for your food and beverage brand.
How should marketers approach economic uncertainty? Here, we explore five ads that do inflation messaging right (and why they work!)
The IAB’s State of Data Report, commerce media, and more feature in this week's digest of top digital marketing content.
From the growth of video to the rising popularity of PMPs—discover the latest trends behind programmatic's continued evolution.