The marketing funnel has been advertisers’ go-to model for decades—but it doesn’t accurately reflect how consumers behave.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
The marketing funnel has been advertisers’ go-to model for decades—but it doesn’t accurately reflect how consumers behave.
Learn about the factors causing media complexity, and the solutions that are poised to usher in a better future for everyone working in the marketing space.
Boo! If you’re an adtech user looking to avoid horrifying missteps, this post will help you steer clear of four big ones.
2023 marketing trends, Netflix's new measurement deals, and more feature in this week's digest of top digital marketing content.
Advertisers have the opportunity to explore and embrace privacy-friendly solutions now. Here's why they should.
If you’re building a career in digital media, understanding these basics when it comes to running programmatic campaigns is a must.
Political and holiday ad spend, alternative ID solutions, and more feature in this week's list of top digital marketing content.
Section 1: MEDIA EXCITEMENT In July 2022, Basis Technologies surveyed 50+ progressive, conservative and non-partisan agencies, consultants and advocacy organizations ...
An early start to the holiday shopping (and marketing!) season, tips on advertising during an economic downturn, and more in this week's list of top digital marketing content.
We break down four strategies FinServ advertisers can adopt to reach and engage the much sought-after younger generations.