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Brand Safety

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Mar 10 2025

How Advertisers Can Harness AI While Navigating its Risks

Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.
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Brand Safety Resources

How To Maintain Brand Safety During Programmatic Media Buys

Is your brand important to you? We certainly hope so. After all, you've spent countless hours and innumerable amounts of ...

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Centro DSP Adds Audience Targeting and Brand Protection Capabilities Through Integration of comScore and DoubleVerify Data

Centro Provides Marketers with Easy-to-Use Programmatic Advertising Software with Robust Viewability, Demographic and Brand Safety Audience Targeting Options   Chicago ...

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Centro DSP Spotlight: Adopt a Brand Safe Approach with DSPs

What's the deal with fake news anyway? It's become the latest hot topic – especially in the online media industry. ...

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How Centro Ensures That Advertising is Served with Brand-Safe Content

There is a lot of concern about brand safety on the Internet. The topic was inflamed even more ever since ...

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Have your cake and eat it too: adopting a brand safety approach that doesn’t cost you scale.

The calling card of programmatic advertising is reach, and marketers enjoy the ability to generate massive scale for their campaigns ...

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Centro Automates Political Ad-Buying at Scale on Brand-Safe News and Information Sites

Centro Brand Exchange Accesses U.S Voters on Quality Publishers for National and Statewide Ballots; Centro is Highly Rated for Brand-Safety, ...

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Brands Deserve Better Than Paying for Horrific Content

Brand managers, it’s 10 PM. Do you know where your ads are running? For many, the answer isn’t pretty. Last week, Digiday posted an article highlighting just how sloppy some of the biggest online ad networks and exchanges have become. The article points to large brands such as Nissan, Sherwin-Williams, Wolverine Shoes and Polaris finding their digital ads running alongside some of the most horrific content imaginable.

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Centro Brand Exchange Scores Excellent Ratings on Brand Safety and Quality from Trust Metrics

Centro Adds Mobile and Tablet Inventory in Digital Ad Marketplace to Deliver Multi-Screen Solution; Expands Real-Time Bidding (RTB) Access to ...

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