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Basis Points

Marketing and advertising insights, intel, comparisons and best practices.

The 7 Best CTV Advertising Platforms for Agencies in 2026, Compared

Compare the 7 best CTV advertising platforms for agencies in 2026—Basis, The Trade Desk, Amazon DSP, DV360, and more—on inventory, targeting, and fit.

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Industry Insights

Best DSP for Agencies in 2026: Top Platforms Compared

Which DSP is right for your agency? This guide compares six leading platforms by client volume, channel mix, and workflow coverage to help you find the best fit.

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How to Evaluate and Choose the Right Connected TV Advertising Platform for Your Agency

Learn how to evaluate CTV platforms across inventory, targeting, fraud prevention, measurement, and support, with a practical framework built for agencies.

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The Top 5 Advertising Agency Platforms for Media Buying

What is a media buying platform, and which is best for agencies? Compare the top 5 options side by side and see which one is built for how agencies actually operate.

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Top DSPs for Ad Fraud Protection and Brand Safety in 2026

Ad fraud cost advertisers $63 billion in 2025. See how the top DSPs stack up on brand safety, IVT filtering, and verification partnerships in 2026.

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Omnichannel DSPs: How to Choose the Right One for Your Campaigns

An omnichannel DSP unifies media buying across display, video, CTV, audio, and more. Here's how to evaluate platforms and avoid the most common pitfalls.

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How to Evaluate an Advertising Platform for Political Campaigns in 2026

A guide to choosing political advertising platforms for 2026. Compare CTV access, late-cycle activation speed, geopolitical targeting, and compliance tools.

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