Technology
Dashboards
Business Intelligence & Insights
Communication Portal
Intelligent Collaboration
Automated Billing
Increase Speed and Accuracy
Demand Side Platform
Top-Ranked DSP
Features
Cross-Device Targeting
Brand Safety & Fraud Protection
Private Marketplaces
DMP Solutions
Channels
Programmatic
Retargeting
Display
Mobile
DOOH
Connected TV
Video
Audio
Native
All Channel Activation
Activate Media on Every Channel
Document Storage
Centralized Storage and Access
Artificial Intelligence
Automation Through AI
Digital Advertising Automation
Accelerate Media & Productivity
Features
Automated Planning
Automated Performance
Automated Measurement
Integrations
Partners Beyond Programmatic
Privacy & Advertising
Effective & Compliant Solutions
Basis Assistant
Automated Campaign Notes
Enterprise API
Custom Programmatic Solutions
Services
Media Strategy & Activation
Omnichannel Strategies that Drive Results
Consulting & Onboarding
Media Success with Unparalleled Support
Resources
Resource Center
Thought Leadership, Education and Insights
Blog
Case Studies
Guides
Podcast
Reports
Trends
Webinar
AdTech Academy
Learning and Education Programming
Basis Prep
Resources for Future Leaders in Digital Media
Company
About
Automation to Support the Digital Media Landscape
News
See How We're Transforming the Industry
Careers
Impact is Possible—Grow with Us
Culture
We are Disruptors, Challengers, Thought Leaders
Employee Resource Groups
Giving Back
Diversity, Equity and Inclusion
Contact Us
Request a Demo
Sign In
Technology
DSP
Top-Rated DSP
Features
Cross-Device Targeting
Brand Safety & Fraud Prevention
Private Marketplaces
DMP Solutions
Channels
Programmatic
Retargeting
Display
Mobile
DOOH
Connected TV
Video
Audio
Native
Digital Advertising Automation
Automation
Automated Planning
Automated Performance
Automated Measurement
Dashboards
Communication Portal
Automated Billing
All Channel Activation
Document Storage
Artificial Intelligence
Integrations
Privacy & Advertising
Basis Assistant
Enterprise API
Services
Media Strategy & Activation
Consulting & Onboarding
Resources
Resource Center
Resource Center Home
Blog
Webinar
Podcast
Guides
Reports
Case Studies
Trends
AdTech Academy
Basis Prep
Company
About
News
Careers
Culture
Culture at Basis
Employee Resource Groups
Giving Back
Diversity, Equity and Inclusion
Connect With Us
Back to Home
Search for:
Filter
Content Types
Blog
Case Studies
Guides
Infographics
Podcast
Trends
Webinar
Reports
Industries
Automotive
B2B
Candidates & Causes
Cannabis
CPG
Education
Financial Services
Health & Pharma
Restaurant & Dining
Retail & E-commerce
Travel & Tourism
Channels
Audio
Connected TV
Display
DOOH
Mobile
Native
Programmatic
Retargeting
Search
Social Media
Video
Topics
Advanced TV
Automation
Brand Safety
Career Growth
Creative
DEI
Identity
In-Housing
Industry News
Politics
SEO
Strategy
Workplace Culture
Resource Center
Real Estate
Real Estate
Aug 25 2023
Blog
Understanding 4 Key Real Estate Consumer Personas
Everyone needs a home: buyers, renters, investors, even real estate agents. Find expert media strategies & tips for reaching these audiences.
Read More
Real Estate Resources
Technology
Demand Side Platform
Features
Cross-Device Targeting
Brand Safety & Fraud Protection
Private Marketplaces
DMP Solutions
Channels
Programmatic
Connected TV
Retargeting
Video
Display
Audio
Mobile
Native
DOOH
Digital Advertising Automation
Features
Automated Planning
Automated Performance
Automated Measurement
More Technology
Artificial Intelligence
Basis Assistant
Enterprise API
Dashboards
All Channel Activation
Integrations
Communication Portal
Document Storage
Privacy & Advertising
Automated Billing
Services
Media Strategy & Activation
Consulting & Onboarding
Resources
Resource Center
Blog
Webinar
Podcast
Guides
Reports
Case Studies
Trends
AdTech Academy
Basis Prep
Company
About
News
Careers
Accessibility Statement
Culture
Employee Resource Groups
Giving Back
Diversity, Equity, and Inclusion
close
facebook
bars
linkedin
chevron-circle-down
youtube-play
instagram
commenting
chevron-down