Earlier last week we announced that Centro was teaming up with the AMA to host a webinar, “Essential Tips for Programmatic ...
Earlier last week we announced that Centro was teaming up with the AMA to host a webinar, “Essential Tips for Programmatic ...
Programmatic advertising has changed, and Centro’s RTB Zeitgeist must do so as well. When we started this series a couple ...
Embracing Programmatic Advertising When the terms "programmatic" and "private marketplace" burst onto the scene a few years ago, publishers had ...
Private marketplaces (PMPs) are a hot topic among publishers and advertisers alike. First appearing in conversations and industry trade articles ...
"It’s clear that the real work in selling digital video is just beginning." Read More on MediaPost
The age of programmatic advertising has arrived. First fueling real-time bidding on advertising exchanges, programmatic is now driving the growth ...
We’re almost half way through 2015 and many people still don't recognize the difference between "programmatic advertising" and “RTB advertising." ...
Republished from the SiteScout blog. There’s a reason why small to mid-sized agencies are grappling with programmatic; it’s not “the ...
Another day in San Francisco, and thousands more people descended upon #adtechSF. If day one was about the big thematic ...