Blog Archives - Page 70 of 195 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Going Deep on Live Sports Advertising Opportunities

The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age.

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Blog Posts

DIAL: Digital Innovations Awesome List (October 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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What Are Bid Adjustments and Why You Should Be Using Them

We take a look at how the effective implementation of bid adjustments can help businesses market to their desired audiences with precision.

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Ask the Expert: What’s the Difference Between CDPs and DMPs?

‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...

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Discussing the Importance of Strategic PPC Audience Targeting

Google has many strategic audience targeting options, but most advertisers never utilize them. Here’s why you shouldn’t fall into the same trap.

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How to Leverage Socio-Demographic and Audience Data for Marketing

We take a look at how digital marketers can leverage the power of audience data to drive peak performance.

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Centro Stories: Joanna Vahlsing Turns Ideas into Accomplishments

Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...

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Real Time Bidding - Everything You Need to Know

The Internet: It's the only place where new content appears constantly, social shares find their way around the globe in ...

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How to Cultivate and Retain Leaders

A company is only as good as its leaders. Recently, low unemployment rates have made finding and retaining the best ...

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Crossing the Finish Line: How to Plan an Optimized Campaign

If you’ve ever participated in a race of any kind, you know that most people typically don’t wake up the ...

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