Loyalty strategies can feel safer and easier to justify, but growth depends on reaching new customers, not just retaining existing ones.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Loyalty strategies can feel safer and easier to justify, but growth depends on reaching new customers, not just retaining existing ones.
How should marketers approach economic uncertainty? Here, we explore five ads that do inflation messaging right (and why they work!)
The IAB’s State of Data Report, commerce media, and more feature in this week's digest of top digital marketing content.
From the growth of video to the rising popularity of PMPs—discover the latest trends behind programmatic's continued evolution.
An expert look at ad fraud, its causes and repercussions, and how you can prevent it in your programmatic campaigns.
Learn about four of the most common programmatic advertising mistakes—and how digital marketers can avoid them.
The audio boom, news from Netflix, and more feature in this week's digest of top digital marketing content.
What happens when we hire a new Beep? Read about one person's orientation plus their (spoiler: positive) takeaways on our company culture.
A look at what makes audio so unique, why the category is booming, and why digital audio advertising should be a larger part of your media conversations.
How marketers are prepping for cookie loss, news from Netflix, and more feature in this week's digest of top digital marketing content.