See what captured marketers’ attention in 2025 and what these trends signal for search, regulation, leadership, and media in the year ahead.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
See what captured marketers’ attention in 2025 and what these trends signal for search, regulation, leadership, and media in the year ahead.
An early start to the holiday shopping (and marketing!) season, tips on advertising during an economic downturn, and more in this week's list of top digital marketing content.
We break down four strategies FinServ advertisers can adopt to reach and engage the much sought-after younger generations.
The current landscape for CPG advertising is complicated. Here are the latest trends marketers should know.
Learn about automated billing, a resource that streamlines financial reconciliations and facilitates transparency and trust.
New offerings from Google, Meta, and Microsoft, and more feature in this month's list of search and social news, trends, and resources.
New research on consumer data concerns and more feature in this week's list of top digital marketing content.
Our VP of Media Innovations and Technology, Noor Naseer, explores how marketers can approach economic instability and uncertainty.
Hungry for knowledge? Here are four trends to watch as you shape the advertising strategy for your food and beverage brand.
How should marketers approach economic uncertainty? Here, we explore five ads that do inflation messaging right (and why they work!)