Highlighting value, actioning first-party data, and leaning into new tech will make for winning travel and tourism campaigns in 2024.
Over the past several years, connected TV adoption and usage has skyrocketed, as people increasingly turn to CTV as their viewing device of choice. How can advertisers embrace this growth and ensure they’re effectively connecting with consumers where and when they’re watching video?
In this guide, we analyze the latest data, trends, and research to help advertisers uncover everything they need to know about CTV advertising.
In it, you will learn:
Ready to make the most of your CTV ad spend? Download your copy of the guide today!
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