Video Unleashed: The Ultimate Guide to Digital Video Advertising

Digital video is everywhere: from the TikToks and Reels we scroll through when we first wake up, to the news we digest during our lunch break, to the videos that pop up as we browse dinner recipes, to the YouTube videos we watch on the treadmill, to the TV we stream as we’re winding down for the evening. Thanks to this omnipresence, digital video provides advertisers a distinct opportunity to connect with people when and where they’re consuming media—and in a highly engaging and captivating way.

In this guide, we explore how savvy marketing teams can leverage digital video channels effectively and cohesively to create a customer journey that engages audiences and inspires action. We dig into the latest trends, insights, and research to help advertisers integrate digital video successfully into their paid media campaigns.

In this guide, you’ll learn:

  • Who is consuming digital video and where they’re watching
  • How to leverage different video placements and channels in an omnichannel campaign
  • Digital video best practices and strategies
  • Future innovations to watch in digital video
  • How Basis can help

Ready to level up your digital video advertising expertise? Download your copy of the guide today!

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