"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
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"More significantly, Millennials as a whole recently surpassed Boomers as the nation’s largest living generation, making their $200 billion in annual spending no surprise. As if the magnitude of their size and spend wasn’t enough, they’re also equipped with the next wave of technology that’s disrupting the media empire built (and once sustained) by commercial TV: mobile."
"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
“We’re not seeing any advertisers pull budget from TikTok currently,” said Colleen Fielder, group vp of social media solutions at ...
"Here’s how Amy Rumpler, svp of search and social media services at Basis Technologies, put it: It’s too early to ...