"More significantly, Millennials as a whole recently surpassed Boomers as the nation’s largest living generation, making their $200 billion in annual spending no surprise. As if the magnitude of their size and spend wasn’t enough, they’re also equipped with the next wave of technology that’s disrupting the media empire built (and once sustained) by commercial TV: mobile."
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
"The ANA is proud to announce the winners of the 50th annual B2 Awards. Congratulations to all the client and ...
