"More significantly, Millennials as a whole recently surpassed Boomers as the nation’s largest living generation, making their $200 billion in annual spending no surprise. As if the magnitude of their size and spend wasn’t enough, they’re also equipped with the next wave of technology that’s disrupting the media empire built (and once sustained) by commercial TV: mobile."
"Why plan a campaign yourself when an agent could do it for you? On Thursday, digital ad platform Basis launched ...
Basis has been nominated for a 2026 Webby Award! The Webby Awards celebrates the best of the Internet. Basis is ...
"ADWEEK’s inaugural Architects of Culture award celebrates senior leadership across the marketing, advertising, and technology industries who are actively creating ...
