"As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly the growth of CTV political advertising and programmatic advertising, that will be reshaping political advertising in the next few years.
In the study, Basis Technologies provides data showing the continued growth of CTV and programmatic advertising in political campaigns during the 2024 elections."
Read more in TVTech.
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